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What If This Is The “New Normal”?

Uncertainty abounds. Rules change. Regulations multiply. Markets are up and down. Assumptions many of us grew up with-especially “don’t worry, life just keeps getting better and better” are out the window. We wish things would go back the way they were. But will they? What if they don’t? What if this really is the “new normal” for the foreseeable future? The answer to that question was stated clearly and forcefully recently by one of my clients: “We can’t sit around and wait for and hope for things to go back to the way they were. We have to make money now or we will not survive.” So, it is time to galvanize and take stock of the realities in front of us. Chaos always creates opportunities. The trick is to figure out what they are and what to do about them. What are the things that your business does very well?  What are the things that you do very well-your highest and best use? Think about those skills functionally. Then think about how they can be applied to different situations, different customers and different markets. The choice really is, do you want to be a victim or have some control over your situation? I’ve said this before recently: go, do well, succeed and help others to do the same. Your country needs you.