Want More Business? Pick Up The Phone!

I wish I had a dollar for every time I have been in a conversation with someone or a group on the subject of getting more referrals and someone says, “Just pick of the phone!” What that person means is that we all know people who know who we are and what we do. They need reminders about who we seek to grow our businesses. They could even be considered our “unpaid sales force.” But as supportive as they are, they are not your employees and they are not immersed in your business each day. They need periodic refreshers about you and the good work that you do. You know who your biggest fans are. Make a list: friends, former customers, people you have helped. Develop a regular program of “touches” such as phone calls, e-mails, notes, sending something you know they would be interested in. Have breakfast, coffee or lunch. Tell stories about how things your company does help your customers. Telling stories is one of the most powerful ways to educate people about your business. In many of those conversations mentioned above that I wish I had a dollar for, someone will pipe up and say, “You know, I called someone I had not spoken to in a while and after we talked for a few minutes he said, I know someone you should talk to.” Has this happened to you? It won’t if you don’t pick up the phone!