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I Must Have Missed The Memo, Call, E-Mail, Text, Etc. That Said It Was All Right To Not Return Communications…

I don’t know whether it is the weather, a generational thing, or me but there seems to be an epidemic of unreturned communications.  I swear I am not being paranoid. It does not seem to matter whether it is a phone call, e-mail, text message, letter or post card-most of them languish out there. I was taught it was impolite to ignore a communication. It may be difficult. It may be frustrating. It may even be unpleasant or scary, but when someone tries to contact you for legitimate reasons, not getting back to them is not only rude but is also potentially damaging to your reputation. And, if you believe that your reputation is one of the foundations of trust and being trustworthy is important to you, then get back to them somehow. You do not have to buy, say “yes” or even agree to a meeting. But if the situation were reversed, wouldn’t you rather have a “no” than silence? Nearly every vacuum in communications is filled with negative assumptions. How many negative assumptions do you want people to make about you or your business? In fact, politeness and returning communications may even be a differentiation strategy. I keep quoting Woody Allen who said, “Success is 90% showing up.” Returning communications is one part of showing up.