A Great Illustration of Thinking Outside the Box

Perhaps the most overused business clich” of the 21st Century is “Think outside the box.” But, just because it is a clich doesn’t mean that you should not do it. How many times have you faced an obstacle over and over in the same way and find that it is still there? Then, how many times have you come at that obstacle from a different angle and the solution presents itself? My friend Jim Martin, Managing Director of Ultimate Selling Solutions, LLC sent me the following story that is a great illustration of how looking at a problem in a different way gets it solved. He does not know the source of the story but it is a keeper.

You are driving down the road in your car on a wild, stormy night, when you pass by a bus stop and you see three people waiting for the bus:

1. An elderly lady who looks as if she is about to die.

2. An old friend who once saved your life.

3.. The perfect partner you have been dreaming about.

Which one would you choose to offer a ride to, knowing that there could only be one passenger in your car?

Think before you continue reading.

This is a moral/ethical dilemma that was once actually used as part of a job application. You could pick up the old lady, because she is going to die, and thus you should save her first. Or you could take the old friend because he once saved your life, and this would be the perfect chance to pay him back. However, you may never be able to find your perfect mate again.


The candidate who was hired (out of 200 applicants) had

no trouble coming up with his answer. He simply answered:

‘I would give the car keys to my old friend and let him take the lady to the hospital. I would stay behind and wait for the bus with the partner of my dreams.’

Sometimes, we gain more if we are able to give up our stubborn thought limitations.

Never forget to ‘Think Outside of the Box.’